Tuesday 29 April 2025
12.30pm to 1.30pm
TOPIC: Understanding Marketing in Educational Leadership
Guest speaker: Bianca Coleborn
Marketing in schools can sometimes be misunderstood – but there’s one very important relationship in your school that has the power to make things happen:
The EA and the marketer.
In this entertaining and informative session, veteran school marketing director Bianca Coleborn will explore the alignment of marketing with EAs and share tips on how to build a relationship with marketing that will support your school to deliver its strategic objectives.
Not just social media and events: Understand the deeply strategic role of marketing in your school.
Marketing at the Leadership table: Explore the reasons why marketing may not be in senior leadership and why they should be.
A winning partnership: Why marketing and EAs align so well and how you can foster a strong relationship with the marketer at your school.
Bianca Coleborn entered the adrenaline-filled world of school marketing in November 2010 after spending eight years in corporate PR and marketing. She has worked for four independent schools in Queensland which has seen her travel internationally, mastermind a viral video campaign and shake Prince William's hand.
Bianca is currently the Director of Marketing at Faith Lutheran College, Plainland and, in her spare time, she runs School Marketing Manifesto, a business designed to make life easier for school marketers.
